Crying in your Bier
Germans bitter that Bud is official World Cup brew
Talk about ironic! Budweiser is the official beer of the World Cup 2006--in Germany, otherwise known as Europe's Beer Heaven. Of course, American macro-produced pilsners are really mediocre, and sometimes flat-out horrid. The item of interest to me in this news story that was not reported was the specific brand of Bud that was being poured. Their new "Anheuser Select" isn't too bad. But those uppity Germans are having none of it:
"It's Spuelwasser!" cried Robert Paustian, 32, from another table in the boisterous beer hall, using the German word for dishwater.
Other Germans haven't reacted so politely.
Since Anheuser-Busch's Budweiser paid $40 million for the "pouring rights" at the 12 World Cup stadiums across the country, anti-Bud Web sites have flourished on the Internet, calling for solidarity in boycotting the American brew.
Talk about ironic! Budweiser is the official beer of the World Cup 2006--in Germany, otherwise known as Europe's Beer Heaven. Of course, American macro-produced pilsners are really mediocre, and sometimes flat-out horrid. The item of interest to me in this news story that was not reported was the specific brand of Bud that was being poured. Their new "Anheuser Select" isn't too bad. But those uppity Germans are having none of it:
"It's Spuelwasser!" cried Robert Paustian, 32, from another table in the boisterous beer hall, using the German word for dishwater.
Other Germans haven't reacted so politely.
Since Anheuser-Busch's Budweiser paid $40 million for the "pouring rights" at the 12 World Cup stadiums across the country, anti-Bud Web sites have flourished on the Internet, calling for solidarity in boycotting the American brew.
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